THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Downsizing Made Simple: Keep What Matters Most

Downsizing Made Simple: Keep What Matters Most

Downsizing Made Simple: Keep What Matters MostMartha Viera Parsons
Published on: 01/09/2026

Downsizing doesn't have to be about loss. Discover Martha's tips for choosing what belongs in your next chapter and get our Senior's Downsizing Guide.

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Downsizing? Start With the Easy Decisions

Downsizing? Start With the Easy Decisions

Downsizing? Start With the Easy DecisionsMartha Viera Parsons
Published on: 31/08/2026

Downsizing doesn't have to be emotionally exhausting. Learn Martha's simple strategy to build momentum and declutter your home without the stress.

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Downsizing? Decide Which Furniture Is Moving Before You Start Packing

Downsizing? Decide Which Furniture Is Moving Before You Start Packing

Downsizing? Decide Which Furniture Is Moving Before You Start PackingMartha Viera Parsons
Published on: 12/08/2026

Avoid the most common downsizing mistake by planning your furniture layout first. Learn how to measure, prep, and make your new, smaller space feel like home.

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Martha Viera Parsons

Associate Broker · Realtor

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